WordPress Essentials 2019

WordPress is an absolutely essential part of 75 million websites and counting.  With 32% of the entire internet is being hosted by WordPress in 2019, it’s clearly something every new business should at bare minimum give serious consideration to when deciding on the best approach for adding a digital component.

The widespread adoption of WordPress as a Content Management System can greatly help out both new and established web designers.

For newbies in the world of website design, there are almost limitless resources that can help you ensure your web site looks great and most importantly works properly.  Trust me, any issue you have a new WordPress user has been asked and answered by another more experienced WordPress user.

A WordPress site is built with 3 main ingredients. A theme, plugins, and content.

Themes give your site the overall look and feel.

They basically works as a canvas upon which you can be as creative as you like.  Themes are available in a number of places including:

1) WordPress repository included within the WordPress installation on your domain.  This resource is easily the most used place to install themes.  All of the themes are free and the repository gives you the option to use one-click installations.

2)  WordPress.org is another very common place to find themes.  WordPress.org, however, is an external resource so there isn’t the option to use one-click installations.  

The process of installing a theme is still quite simple though.  All you have to do is download a zip file from WordPress.org and upload it to your WordPress installation.

The final place that you can find WordPress themes are through third-party premium sales sites.  WordPress Premium themes are often dynamic looking with lots of extra features like pictures and plugins included.  These unquestionably look great. However, it’s relevant to note that those are professional grade pictures included in the theme’s live demo.  Unless you plan on using the same pictures your WordPress site probably won’t look the same.

Check out Fixrunners 5 Best WordPress Theme Sites

Plugins are what give your WordPress site life.

They are external pieces you can add on to your site to increase its functionality.  The proper combination of plugins can speed up your site, help you with S.E.O., properly integrate your site with your social media pages as well as drastically alter the look of your site.

It’s important to experiment with the correct balance of plugins.  Each additional plugin installed can slow down your site.  A good rule of thumb is to keep the amount of plugins on your site to a number between 10 and 20.

5 great plugins your site should have:

  1. Jetpack – Jetpack is a plugin bundle developed by WordPress.  It has over 27 plugins bundled together that can perform any number of functions on your site including spam protection, search functions, sliders, social media integration, widgets, and email subscription just to name a few.
  2. Click Funnels – Click Funnels is the leading plugin for implementing an effective and simple sales funnel onto your site. It’s hugely customizable foe whatever your goals are is fully automated.
  3. WordPress SEO by Yoast – This plugin helps you get the word out.  What’s the point of continually producing great content if no one sees it?  WordPress SEO by Yoast includes a checklist on each page of your site so that you can make sure you’ve fully optimized your word for keywords at every opportunity.
  4. Header and Footer – I use the Header and Footer plugin on each of my sites. It easily lets you insert code for everything from Google tracking to Facebook.  This is a great way to save time and effort.
  5. Wordfence Security – Wordfence Security is the most widely used security plugin.  Upon installation, it goes through your site to look for existing problems and then secures your site and can make it operate up to 50 times faster in extreme case.

Every great WordPress website needs great content. Ultimately, you can have a great looking site that has excellent SEO and great follower engagement but if you don’t have great content, you will not give people a reason to return to your site.

Great sites and blogs achieve brand loyalty by consistently producing great content and encouraging follower interaction. To overlook one element is all-but dooming your WordPress site to failure.

So remember.  All you need to set up an awesome WordPress site is 3 main ingredients.  A great theme, the right mixture of Plugins and amazing content.  Go ahead, get started today.  The worst action you can take is no action.

Steven Clancy

Steven Clancy


Steve is in charge of content creation for S9D Digital Marketing. 

His videos have been seen over 4 million times (organically) ad he prides himself on his ability to make engaging, user-based content.

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