And what if they don’t buy anything?
Well, they have already visited your site and they know who you are, so you can retarget them through Google Adwords or Facebook. Your company doesn’t have to stop advertising on a campaign by campaign basis. The longer you work at refining your audience the better your chances at mastering your sales funnel.
When your online sales funnel is working to perfection using strategic upselling, down-selling and cross-selling, you better hold on to your hat.
That’s when owning a business really starts to get fun!