So what about businesses that don’t receive recurring payments?
Say you own a restaurant and you offer a free drink and dessert to every customer who buys a main dish. There will be some customers who come, only order a main for the free drink and dessert and never come again. Some, however, will buy a second or third drink. Some will come again next month, and 25 more times over the next 5 years.
When its all said and done, you’ve had a lot of NEW people come into your business and try your food.
If your new customer has had a great experience at your restaurant they are now a fan. Even better, they may start telling all of their friends about your restaurant and become your best salesperson.
This only works if your food is good, so give them something is truly representative of your business. This is the worst time to be cheap.